Results you can see in the numbers
Hafþór Júlíus Björnsson
Short-form social content with Hafþór Júlíus Björnsson, World’s Strongest Man champion and “The Mountain” from Game of Thrones.
TikTok – 22.7M views · 1.034.455 likes
Instagram – 1.038.412 views · 34.127 likes
TikTok – 2.047.316 views · 50.284 likes
Halla Tómasdóttir
TikTok and Instagram content for Halla Tómasdóttir’s 2024 presidential campaign. She was elected president of Iceland.
About 3,3 million
Views across all platforms
42
Videos
About 80.416
Average views per video
Instagram Reels – 145.226 views · 693 likes
TikTok – 67.938 views · 2.502 likes
TikTok – 42.417 views · 1.355 likes
Ari Edwald
Social content for Ari Edwald’s campaign in spring 2026. He started out little known, and the content passed 1,6 million views in nine weeks.
About 3,7 million
Views across all platforms
66
Videos
About 56.231
Average views per video
TikTok – 52.944 views · 1.118 likes
Facebook reels – 50.213 views · 1.527 reactions
Instagram Reels – 78.142 views · 716 likes
Já til að sjá
Campaign for the national referendum on 29 August 2026.
Over 6,5 million
Views across all platforms
Over 83
Videos
About 82.416
Average views per video
Instagram Reels – 109.384 views · 2.039 likes
Instagram Reels – 145.267 views · 693 likes
Numbers collected on 28 September 2026 from public pages. Instagram and Facebook numbers are rounded, and Facebook numbers cover reels during each project’s run.
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